Q. Delivery channels other than Bank counters are .......
1 ATM's
2 Internet Banking
3 Tele Banking
4 All of these
Ans: 4
Q. Marketing is best suited in .....
1 Buyers' market
2 Sellers' market
3 Internal marketing
4 Direct marketing
Ans: 1
Q. Customer's Relationship with the Bank is influenced by .....
1 Customers' attitudes
2 Attitudes of Bank staff
3 Interest rates of the Bank
4 Attitudes of salespersons
Ans: 2
Q. Marketing is Find the wrong option .....
1 an ancient concept
2 a modern need
3 a continuous affair
4 a term effort
Ans: 1
Q. Indirect Marketing means ......
1 Marketing by non-sales persons
2 Market Survey
3 Market Research
4 Advertisements
Ans: 4
Q. Direct Marketing means .......
1 Face-to-face marketing
2 Melas
3 Seminars
4 Indoor marketing
Ans: 1
Q. Effective Bank Marketing requires .....
1 proper pricing
2 customised products
3 simple procedures
4 All of these
Ans: 4
Q. Selling is a function undertaken by .....
1 All the sales persons
2 All the employees
3 Entire organization
4 Outsourced agencies
Ans: 1
Q. One of the following is not a sales activity. Find the same.
1 Identifying leads
2 Making a call
3 Negotiation
4 After-sales service
Ans: 4
Q. "Relationship" in karketing means ......
1 Relation between salesperson
2 Relation between buyer and seller
3 Relation between company and consumer
4 All of these
Ans: 3
Q. "Making a Call" means .....
1 Calling on a prospective customer
2 Explaining product details
3 Negotiating a deal
4 Arguing with a customer
Ans: 1
Q. Marketing is termed as successful, when -.
1 There is a rise in the number of salesmen
2 There is no need for post-sales service
3 There is no need to give discounts
4 There is rise in sales through
Ans: 4
Q. Market Research is needed for-
1 Choosing the right sales persons
2 Choosing the right products
3 Making proper marketing decisions
4 Deciding the sales incentives
Ans: 3
Q. Sales forecasting involves study of -.
1 Proper selling price
2 Sales planning
3 Distribution outlets
4 All of these
Ans: 4
Q. Advertisements are required for
1 Boosting the production levels
2 Motivating the employees
3 Boosting the sales
4 All of these
Ans: 3
Q. Price(P) is an important factor for effective marketing. What are the other P's?
1 Product, Promotion and Place
2 Place, Persuasion and Promotion
3 Pride, Person and Place
4 Product, Paper and Person
Ans: 1
Q. Only one of the following is true. Find the same.
1 Marketing is not required in monopolistic situation
2 Marketing has no role to play in production levels
3 Marketing depends on competitors' performance
4 Marketing is not required in Public enterprises
Ans: 3
Q. Market segmentation helps in -.
1 Focused marketing
2 Improved lead generation
3 Identifying the target group
4 All of the above
Ans: 4
Q. Digital Marketing is -.
1 a way of Direct Marketing
2 a way of Indirect Marketing
3 a strategy of the DSAs
4 All of these
Ans: 1
Q. Cross - selling means -.
1 Selling to Red Cross members
2 Selling to Blue Cross members
3 Selling across countries
4 Selling other products to existing customers
Ans: 4
Q. Bank assurance means -.
1 Assurance given by banks to Loanees
2 Assurance to bank with one bank
3 Assurance to repay loans
4 Selling insurance products through banks
Ans: 4
Q. The Target Group for Credit Cards is -.
1 All Card holders
2 All existing borrowers
3 Individuals with taxable income
4 All of these
Ans: 4
Q. A `Target Group' in Marketing means -.
1 To whom the sales should be directed
2 A Group of Sellers
3 A Group of Buyers
4 A Group of Products
Ans: 1
Q. Value-added services means -.
1 Giving full value for money
2 Better value for higher price
3 Costlier service
4 Additional service
Ans: 4
Q. `Benchamark' means -.
1 Products lined up on a bench
2 Salesmen sitting on a bench
3 Set standards
4 Mark on a bench
Ans: 3
Q. A DSA means -.
1 Directly Selling Authority
2 Directly Selling Agent
3 Direct Selling Authority
4 Direct Selling Agent
Ans: 4
Q. A `Call Centre' is -.
1 A place where Salesmen meet every day
2 A Training Centre
3 A Back Office set up where customer queries are answered
4 Customers' meeting place
Ans: 3
Q. A `Call' means -.
1 A Profession
2 Teletalk
3 Calling on a Prospect
4 A Call Centre
Ans: 3
Q. Internal Marketing means -.
1 Selling to onself
2 Selling of samples
3 Selling to the employees
4 Selling to foreign markets
Ans: 3
Q. Market share means -.
1 Market price of shares
2 Sensex
3 Share market
4 Share of business among peers
Ans: 4
Q. Market size means -.
1 Size of marketing staff
2 Size of the Organisation
3 Scope for profits
4 Scope for marketing
Ans: 4
Q. Service Marketing is the same as -.
1 Relationship Marketing
2 Transaction Marketing
3 Internal Marketing
4 All of those
Ans: 1
Q. Marketing in Banks is required for -.
1 Getting new customers
2 Lending
3 Accepting of deposits
4 All of these
Ans: 4
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